Week 6 at VIA

During week 6 I learned the next step of promo production, which was to create opens for the November Call the Doctor shows. Creating the opens was essentially just a longer version of a regular promo, except it was entirely B roll (so Paola wasn’t on the screen at any point) and it had more graphics and the script was longer.

For these minute-long videos (I did one for the show on immunizations and one on leukemia) I had to download B roll footage that corresponded to what the narrator wad reading from the script (I need about eight five-second clips plus the open graphic and the closing one). For example, when Paola talked about side effects of leukemia, I found footage of a man looking tired, a person with bruising and someone with sore joints.

I put titles with effects at the beginning and end, and in places where a list was described or a crucial fact, I used titles and red color mattes with effects to correspond words on the screen with the script. Finally, I picked medical music that I felt matched the best with that particular open from a stock music website that VIA subscribes to, and adjusted the volume within Premiere to make it fit my video.